PR Industry Can Learn Lesson From Anti-Biotech Activists

by Laura Miller — August 1, 2001 - 3:42pm
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Ross Irvine, corporate activist and president of ePublic Relations, points out how business PR can learn from anti-biotech activists and NGOs. Irvine recommends taking a broader view of the issue, going beyond traditional allies and PR activities. According to Irvine, "With creative thinking a great deal of synergy among biotech and other issues is possible and essential."

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ePublic Relations, July 2001