Weber Shandwick Worldwide Seeks Long-Term Ties With China

by Laura Miller — July 15, 2001 - 11:00pm
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PR behemoth Weber Shandwick Worldwide hopes its successful pitch for China to host the 2008 Olympics will lead to a long and profitable relationship between the two. According to O'Dwyer's Daily, the WSW campaign is the Chinese government's first Western-style global PR effort.

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O'Dwyer's PR Daily, July 16, 2001