Geraldine Ferraro Promotes Thalidomide

by Sheldon Rampton — June 25, 2001 - 12:00am
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Former vice-presidential candidate Geraldine Ferraro is back in the news as a celebrity spokesperson for thalidomide, the infamous drug that was taken off the market after causing more than 10,000 severe deformities in children whose mothers took it for morning sickness. Thalidomide is now being prescribed to combat multiple myeloma, a form of blood cancer from which Ferraro suffers. Dan Klores Communications handled the PR for Ferraro and the Multiple Myeloma Research Foundation.

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PR Week, June 25, 2001