Trouble Brews for Starbucks CEO
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Demonstrators are targeting the Starbucks coffee company for misleading the public about its "Fair Trade" coffee. Starbucks CEO Orin Smith has admitted that sales of Fair Trade coffee make up less than one-tenth of one percent of the company's revenues. Demonstrators also criticize Smith's support for coffee growers that operate "sweatshop plantations" in places like Viet Nam.
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O'Dwyer's PR Daily, June 12, 2001 - 1439 reads
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