Welcome to the Spin Machine: BSMG Gets Busted

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This article includes correspondence between editor Michael Manville and the PR firm of BSMG Worldwide, which tried to get Manville to publish "one or more bylined articles written by experts in the field" of biotechnology. After initial denials, the BSMG representative eventually admitted that its client was actually the industry-funded Council for Biotechnology Information. "Having their PR representative get caught in a lie, take ten days between emails to figure out the best way to handle it, and then come back with a breezy apology about 'unintended confusion,' changed my thinking about BSMG much more than it did about biotechnology," Manville writes.