It's Not What You Say--It's Who Says It
Share this
Want to send a message to the media and the public? Don't worry about the content--just make sure your spokesperson appears likable and believable. That's the message from media trainer Dick Kulp of Virgil Scudder and Associates. If the media "...see the spokesperson as credible and sincere, you've made the right impression." Just learn to fake sincerity, and you've won the PR battle.
Main Source:
O'Dwyer's, March 11, 2001 - 1352 reads
- Printer-friendly version
- Add new comment
- permalink