Sheldon Rampton's News Articles

Mormon Homophobia: Up Close and Personal

by Sheldon Rampton — December 2, 2008 - 10:49am
  • Topics: Gay / Lesbian, Politics, Religion

    • Jan Shipps, a historian who studies Mormonism, says the church campaign against gay rights has brought it a "perfect storm" of bad PR.

    I posted a brief item here recently about the PR nightmare facing the Mormon Church as a result of the prominent role it played this year promoting Proposition 8 to ban same-sex marriage in California. At the urging of church leaders, Mormons spent about $20 million on the effort, which probably provided the margin that enabled the proposition to pass.

    There is some irony in the fact that Mormon pollster Gary Lawrence, who led the Proposition 8 grassroots campaign for the church in California, has a gay son, Matthew, who publicly resigned from the church to protest its anti-gay campaign. Matthew says that after his father's participation in "two anti-gay initiatives in eight years, it's impossible not to feel attacked."

    Adding further to the irony, Gary Lawrence has a new book out, titled How Americans View Mormonism: Seven Steps to Improve Our Image. His advice to Mormons who want to be better liked is, "Simply be yourself" -- advice that drew a sharp response from one blogger, who pointed out that being yourself "is a poor prescription for winning friends when 'who you are' is someone willing to lead a campaign to strip your own child of his civil rights."

    Health Hype About Statins

    by Sheldon Rampton — November 28, 2008 - 9:37pm
  • Topics: Health

    • Voices of caution are responding to recent breathless headlines about the supposed heart-health benefits of statin drugs. Publications including Fox News, the Wall Street Journal and the New York Times claimed "that millions more people could benefit from taking the cholesterol-lowering drugs known as statins." As health reporter Andre Picard points out, the net health benefits from statins are actually "modest."

    The headlines were based on a study published in the New England Journal of Medicine. However, the study failed to impress Merrill Goozner of the Integrity in Science Project at the Center for Science in the Public Interest. Goozner reviewed the study closely and found it interesting mostly for "what it reveals about profit-driven medical research and how it contributes to making the U.S. health care system the most bloated and wasteful in the world."

    The Eisenstadt Hoax:A Real-life Example of a "Fake Fake"

    by Sheldon Rampton — November 14, 2008 - 7:52am

    There is a minor controversy bouncing around right now on the internet, and I'd like to do what I can to set the story straight. The controversy involves two incidents:

    1. The day after the U.S. presidential election, Fox News reporter Carl Cameron gave an interview with Fox commentator Bill O'Reilly. During the interview, Cameron said that McCain's advisors had told him about their unhappiness with Sarah Palin as a vice-presidential running mate. Citing anonymous sources within the McCain campaign, Cameron recited a litany of complaints, including their claim that Palin was so ignorant she didn't know Africa was a continent.
    2. A blogger who calls himself "Martin Eisenstadt" stated a few days ago that he was the anonymous source for Cameron's story. Earlier today, however, the New York Times reported that "Martin Eisenstadt doesn't exist. His blog does, but it's a put-on. The think tank where he is a senior fellow -- the Harding Institute for Freedom and Democracy -- is just a Web site. The TV clips of him on YouTube are fakes. And the claim of credit for the Africa anecdote is just the latest ruse by Eisenstadt, who turns out to be a very elaborate hoax that has been going on for months."

    Hollywood Goes to War

    by Sheldon Rampton — November 13, 2008 - 8:03am
  • Topics: Internet, Word-Of-Mouth Marketing, War / Peace

    • Viral emails have emerged as a form of stealth propaganda recently, most noticeably in the recent U.S. presidential campaign, when Barack Obama was dogged with false claims that he was a Muslim, that he was refused to salute the American flag, that he was not a U.S. citizen and so forth. The Washington Post reported earlier this year that Danielle Allen, a professor at the Institute for Advanced Study in Princeton, New Jersey, attempted to trace the chain of one of those emails and found what the Washington Post called "valuable insight into the way political information circulates, mutates and sometimes devastates in the digital age." She noted that the anonymous nature of viral emails, combined with the word-of-mouth way that they spread, makes them hard to counter. "This kind of misinformation campaign short-circuits judgment," she said. "It also aggressively disregards the fundamental principle of free societies that one be able to debate one's accusers."

    Spin, Hype, and a Hoax Involving "Joe the Plumber"

    by Sheldon Rampton — October 16, 2008 - 5:19pm
  • Topics: Election 2008, Ethics

    • Annenberg's FactCheck.org has published an analysis of the "spin and hype" in the final U.S. presidential debate between John McCain and Barack Obama.

    The Anthrax Cover-up

    by Sheldon Rampton — August 5, 2008 - 9:25am
  • Topics: Iraq, Journalism, Terrorism

    • Bruce Edwards Ivins, a top anthrax researcher at the U.S. Government's biological weapons research laboratories, died of an apparent suicide last Tuesday, just as the Justice Department was about to charge him with responsibility for the September 2001 anthrax attacks that killed five people in the United States. Glenn Greenwald has written an important piece for Salon.com in which he demonstrates, with copious evidence, that a major government scandal lurks behind the anthrax story.

    A Flood of Evidence

    by Sheldon Rampton — July 2, 2008 - 9:25pm
  • Topics: Global Warming, Corporations, Politics, Science, Think Tanks, U.S. Government

    • Next week, I will moderate a panel titled "Beyond the Phony 'Debate': Government Science and the Climate Crisis" in Washington, DC. In case I needed any proof that the climate is important, last month's flooding in the Midwest gave me a personal look at what the Intergovernmental Panel on Climate Change was talking about last year when it warned of "an increased chance of intense precipitation and flooding due to the greater water-holding capacity of a warmer atmosphere."

    The photograph at right shows a road not far from my home in Portage, Wisconsin that was damaged during the floods. In Sauk County, just a few miles from where I live, officials estimated that 95 percent of the roads were damaged. The seven states where the flooding occurred are still trying to assess the cost of the disaster, but it is already clear that the damages will run into billions of dollars.

    In Lake Delton, about 20 miles from Portage, the water broke through a dam, causing the entire lake (600 million gallons of water) to drain into the Wisconsin River, washing away several homes in its path. The Wisconsin River passes through Portage. Like other local residents, I spent some time at the levee, gawking at the rising waters and watching for bits of other people's homes as they floated downstream.

    McClellan and the Ethics of Spin

    by Sheldon Rampton — June 5, 2008 - 10:29am
  • Topics: Iraq, Journalism, Ethics, Propaganda, Public Relations, Rhetoric, U.S. Government

    • John Stodder has written the most interesting commentary I've seen from within the public relations industry about former Bush administration press secretary Scott McClellan's new book. It's interesting in part because Stodder is an interesting figure. For those who remember this sort of thing, he was one of two executives at the Fleishman-Hillard PR firm (the other was Douglas Dowie) who were convicted in May 2006 of multiple counts of conspiracy and fraud in a scheme to overbill the city of Los Angeles for public relations consulting services.

    Congress Orders Investigation into Pentagon Pundit Scandal

    by Sheldon Rampton — May 28, 2008 - 9:09am
  • Topics: Iraq, Pundits, U.S. Congress, Media, Propaganda, U.S. Government

    • "I believe it is absolutely critical that a public investigation happen that is transparent to this body as well as to the American people," said Rep. Paul Hodes, explaining his decision to sponsor the amendment. "Congress cannot allow an Administration to manipulate the public on false propaganda on matters of war and national security."

    By a voice vote, the U.S. Congress passed an amendment last week to the Defense Authorization Act for FY2009, forbidding the U.S. Department of Defense to engage in "propaganda purposes within the United States not otherwise specifically authorized by law."

    Probably more important is that the amendment requires an investigation by the U.S. Government Accountability Office (GAO) to study and report back to Congress on "the extent to which the Department of Defense has violated the prohibition on propaganda" already established in previous laws passed by Congress.

    The amendment was prompted by an April 20 report in the New York Times exposing the Pentagon military analyst program through which the Pentagon lobbied for war by cultivating former military officers who became regulars on Fox News, CNN and the broadcast networks. As Diane Farsetta and Sheldon Rampton have argued previously, the Pentagon pundit program broke existing laws which forbid government officials from engaging in "publicity or propaganda purposes within the United States not heretofore authorized by the Congress."

    Product Placements vs. VNRs

    by Sheldon Rampton — May 23, 2008 - 3:20pm
  • Topics: Advertising, Arts / Culture, Video News Releases, Marketing, Media


    • The movie "Wayne's World" included an amusing spoof of product placements.

    We recently received an email from someone who asked, "What is the difference between a 'product placement' and a 'video news release' (VNR)? Is a VNR a type of product placement?" Since other people might have the same question, I thought I'd post my answer here.

    On SourceWatch, we have articles about both topics. As our article about video news releases explains, a VNR is a piece of video that is created (typically by a public relations firm on behalf of a paying client) and designed to look like a news segment for broadcast by TV news programs. It deceives audiences by creating the impression that the "news" they see on TV was produced by independent reporters, when in fact VNRs are promotional pieces designed to sell something for a client whose identity is not always disclosed. TV news shows often deny that they use VNRs, but Diane Farsetta, our senior researcher, has done extensive research in which she found numerous examples of the practice.

    "Product placement" is a separate but similarly sneaky practice of getting television programs and movies to display a company's product within their program.

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