War / Peace

Always Look on the Bright Side of Life

The Bush-Cheney campaign's aptly named advertising team, Maverick Media, understands that this year's presidential election is much different than the previous one: "The environment in 2000 was peace and prosperity. Everything was going fine and the question was what to do next.

Kindler, Gentler War President

"With the White House weathering allegations from its former anti-terrorism adviser, revelations about the health of Medicare and unrelenting turmoil in Iraq," George Bush is trying to recapture a "compassionate conservative" image to boost his campaign.

Former Public Affairs Officer Speaks Out Against Bush

Former navy public affairs office Lt. John Oliveira told Democracy Now! that he didn't realize how stressful his military oath would be for him when aboard the USS Theodore Roosevelt last year. "I had to get on television every day to talk to the American people and the international public and continue to sell them on the administration's policies, which I did not believe in," Oliveira said. He oversaw embedded journalists on the aircraft carrier, which at the time was in the eastern Mediterranean. "I'm [now] doing what I can to support our troops.

Covert Recruiting

Army "situ-mercials" will air during the re-broadcast of a popular World War II HBO miniseries. "In one segment of the [Army] program, a modern soldier says, 'Once you put on this uniform, you feel like you are doing something that a lot of people can't do.' The program then shifts to a 'Band of Brothers' scene where one soldier asks another why he wanted to join the paratroopers.

Don't Ask (Especially Not Now!), Don't Tell, Don't Employ

"When they need people, they keep them. When they don't, they implement their policy of discrimination," said the director of the Servicemembers Legal Defense Network. The group found that "the number of gays dismissed from the military under the Pentagon's 'don't ask, don't tell' policy has dropped to its lowest level in nine years as U.S.

Disappearing the Dead

When planning war, one of the most important targets for military officials is public opinion. "This holds true especially in a democracy, when one is fighting a war of choice - as in invading another country - instead of fighting a war of national survival," observes David Isenberg. "In such wars, issues like human rights and civilian casualties loom larger. Since such casualties are inevitable, special pains must be taken to explain them away. But how to do so?

Army Will Continue To Tell Its Own Story

"The Army has abandoned plans to outsource nearly one in six of its jobs to the private sector, a move that could have resulted in the loss of thousands of public affairs positions worldwide and a windfall of contracts for private PR firms," PR Week reports. "The outsourcing plan, first announced in late 2002, was part of President Bush's directive to trim the government by farming out all work not 'inherently governmental.' The Army also cited an interest in directing more of its resources to national security and the war on terrorism.

A Wall By Any Other Name

The Israeli government refers to the controversial barrier it's building in the West Bank as a "security fence," but that may soon change. The Associated Press reports that a new name, the "terror prevention fence," was discussed at a recent meeting between Prime Minister Ariel Sharon and high-ranking officials. According to AP, the name change is part of an effort "to improve its international image" prior to a case on the barrier's legality before the International Court of Justice in The Hague next month.

Media Kept From Soldier Funerals

"The Pentagon took another step in distancing the media from US casualties of war last week with the announcement of new restrictions on funeral coverage at Arlington National Cemetery (ANC)," PR Week's Douglas Quenqua reports. "Any reporter wanting to cover a soldier's funeral at the Virginia cemetery will now be required to stay within a distant, roped-off area. This 'bullpen' is described as an area far enough away from the proceedings that a clergyman or family member's words cannot be clearly heard.

Hearts and Minds in Hostland

The Internet Archive has unearthed a U.S. military training film from 1968 showing psychological operations (psyops) in a mythical country called "Hostland," where U.S. advisors want help the host government gain the support of its population. "Psychologically, the military in every country in the world represents government authority," it explains as it shows images of a gray-haired diplomat meeting with generals. "As promised by the ambassador, a team of military advisors arrives in Hostland," the film continues.

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