The Centers for Disease Control launch a $125 million advertising and PR campaign to encourage children to be more physically active. In an apparent effort to counter the dramatic increase in childhood obesity, the CDC begins airing paid advertising on TV and radio aimed at 9-to-13-year-olds. According to Ad Age, CDC decided to focus specifically on increasing physical activity and to not address another factor that contributes to childhood obesity, diet. The Publicis Group's Saatchi & Saatchi created the 15-second spot.
Main Source:
Advertising Age, June 17, 2002