Kevin Anderson, blog editor for the UK Guardian, was bemused by an advertisement posted in the Washington DC subway. "This ad of a man's beer belly stuffed with bills railing away against trial lawyers probably makes little sense to the average American. ... Figuring out who is behind ads like this is even more interesting. The ad highlights an innocuous sounding website www.ConsumerFreedom.com (because who would be against consumer freedom?). What is this group?