Advertising

Issue Ads on Health Care - Ain't Seen Nothing Yet!

by John Stauber — July 20, 2009 - 2:46pm

AdAge reports that those supporting Obama-style health care reform are "hoping to avoid a costly ad war they would stand a good chance of losing. 'The Democrats in Washington are clearly hoping for a short fight,' said Evan Tracey, president of the TNS Media's Campaign Media Analysis Group, in a blog post. ...

Main Source: 
AdAge, July 20, 2009

Taxing Times for the Drug Industry

by Bob Burton — June 23, 2009 - 5:06am

As members of the U.S. Congress consider options on how to fund Obama administration plans to extend health care coverage to those currently uninsured, the drug and advertising are digging in to defend tax breaks on direct-to-consumer advertising.

Main Source: 
Advertising Age, June 17, 2009

Advertisers, Altria Oppose Restrictions in Tobacco Bill

by Anne Landman — June 16, 2009 - 2:55pm

The newly-passed FDA tobacco bill, and the restrictions it places on cigarette advertising, are already drawing opposition from the Association of National Advertisers (ANA), a group of 340 companies that spend more than $100 billion a year on marketing and advertising.

Main Source: 
New York Times, June 15, 2009

Hot Air from the Firm Behind "Clean Coal"

by Diane Farsetta — June 3, 2009 - 3:28pm

"The advertising firm behind the heavily-aired 'America's Power' campaign, R&R Partners - Advertising, has come out with its own brag-sheet detailing the ad work it did for the coal industry's main front group," the American Coalition for Clean Coal Electricity (ACCCE), reports Kevin Grandia.

Main Source: 
DeSmogBlog, June 1, 2009

Smile! You Can Work for a Tobacco Company!

by Anne Landman — May 29, 2009 - 3:08pm

The new American Legacy Foundation "truth" Campaign ads use a candid-camera approach to educating the public about the health hazards of smoking. To create the ads, the Campaign ran real online announcements seeking employees for executive-level positions at a tobacco company. The "stage" was a mock job recruiting office in New York City.

Main Source: 
MediaPost News Marketing Daily, May 28, 2009

Side Effects May Include... Hey, Look over There!

by Diane Farsetta — May 27, 2009 - 11:51am

"Prescription drug ads have drawn fire for portraying healthy-looking, active and smiling patients while explaining benefits and then rushing through or providing distractions when required risk information is presented," reports Reuters.

Main Source: 
Reuters, May 26, 2009

Millions for Marriage -- and Schubert Flint

by Diane Farsetta — April 28, 2009 - 10:22am

The National Organization for Marriage's (NOM's) $1.5 million television ad campaign -- with spots featuring "ominous clouds over several people warning against same-sex marriage" -- is bringing one public relations firm to the national stage. The Sacramento, California firm Schubert Flint Public Affairs "played a key role in torpedoing same-sex marriage in California," reports O'Dwyer's.

Main Source: 
O'Dwyer's PR Daily (sub req'd), April 17, 2009
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