Health

If you want to know how things really get done in Washington -- or don't get done, depending on the desires of America's corporate executives -- all you have to do is read a couple of paragraphs in a January 23 story in the Philadelphia Inquirer.

Reporter Joe DiStefano quotes a vice president at APCO Worldwide -- one of DC's most powerful and influential PR firms -- in response to questions about my book, Deadly Spin. Throughout the book, I disclose the previously secretive work APCO did for the health insurance industry to manipulate public opinion on health care reform, in part by trying to scare people away from a movie, Michael Moore's 2007 documentary "Sicko".

The surprising gem in the Inquirer piece was that APCO VP Bill Pierce essentially agreed with me. He acknowledged that interest-funded pressure groups "are all over the place" in Washington. "That's how everybody exists here," Pierce said.

Advocates of health care reform who are fearful -- or hopeful, as the case may be -- that Republicans will be able to repeal the Patient Protection and Affordable Care Act (aka "Obamacare") need to understand that the GOP has no real intention of repealing it.

The rhetoric of repeal is just a smoke screen to obscure the real objective of the "repeal and replace" caucus: to preserve the sections of the law that big insurance and its business allies like and strip out the regulations and consumer protections they don't like.

The rhetoric is necessary, of course, to keep fooling the people they fooled in the first place (with a corporate-funded campaign of lies and deception) into thinking that repeal would be in their best interests. For the same reason, it will be necessary for the Republican-controlled House to pass the two-page bill their PR consultants drafted to repeal the law. (Calling it the "Repealing the Job-Killing Health Care Law Act" is a tactic that comes straight out of the playbook I describe in my book, Deadly Spin.)

Wendell Potter, author of "Deadly Spin," told a capacity crowd of 200 in New York last night that backers of a single-payer health plan must adopt the techniques and strategies of the opponents of such a plan.

Potter, speaking to Physicians for a National Health Plan (PNHP) at the Murphy Institute for Education and Labor Studies, said the PNHP must seek allies, get "others" to tell their story, use appeals to basic emotions, and create memorable slogans.

"Special interests have kicked your butt with the skillful use of language," he said. They have been able to "demonize" single-payer, he added.

Politicians, he said, are not going to support such a health plan unless their constituents are in favor of it, he said. He faulted the single-payers for lacking a "long term strategic plan," something that he said the healthcare insurance industry excels at.