Environment

Literally before the dust had cleared at Ground Zero, New York City Mayor Rudolph Giuliani and the city's news media rushed to assure people that the city's air was safe. Now evidence is accumulating that these reassurances may have been tragically wrong, as investigators find dangerous levels of PCBs, mercury and asbestos thrown into the air by the disaster. "Many people who live or work in lower Manhattan are convinced that they have not been told the truth," reports Alyssa Katz. "They say that they're sick--throats sore, lungs hacking.

The Clearinghouse on Environmental Education, Advocacy and Research (CLEAR) has issued a special bulletin detailing efforts by anti-environmentalist to attack green activism. "There have been rhetorical attacks branding public interest groups as elitist and unpatriotic, further attacks on non-profit status of a handful of groups, and a renewed intensity in fighting 'eco-terrorism,' a term and concept environmental backlash leaders are trying desperately to get into circulation," the report states.

The Bush administration has announced that an eight-year-old, $2 billion federal program to create high-mileage gas vehicles was being scrapped and a new program -- focusing on hydrogen fuel-cells -- was being created. According to Jack Doyle, author of Taken for A Ride: Detroit's Big Three and the Politics of Pollution, this new fuel-efficiency initiative is more PR than progress.

ePublicRelations president Ross Irvine offers his take on Lord Melchett joining Burson-Marsteller. Irvine writes: "Burson-Marsteller's London office has a new cash cow... Lord Melchett has joined B-M as a consultant in the company's corporate social responsibility unit. Here, he can be charged out a high rate, earn a good salary plus expenses, contribute significantly to the bottom line, satisfy WWP Group shareholders who own B-M, and offer little value to clients. ... The marriage of B-M and Lord Melchett raises some interesting questions and situations.