General Electric began "heavily advertising" its "new company-wide environmental initiative" called "ecomagination." Its goals are "to decrease pollution from its products and to double research and development spending on cleaner technologies." (According to Grist, one TV ad "features scantily clad models dusted with soot," as an announcer says, "Thanks to emissions-reducing technologies from GE, the power of coal is getting more beautiful every day.") The "ecomagination" launch followed a year