Nuclear Power

Apparently it takes more than strong fences to protect nuclear power plants from terrorists -- it takes paramilitary squads with guns pointed straight at you. That's the take-home message from an advertisement which the Alexandria, Va.-based Smith & Harroff designed for the Nuclear Energy Institute. The ad, which ran in the January 26 National Journal, celebrates the "highly committed, highly trained ... expert marksmen" who stand ready to fend off any threat that might come their way. (Question: How many rifles would it take to shoot down an incoming jetliner?)

For decades opponents of nuclear energy have warned that each reactor and disposal site is a potential bomb capable of causing thousands of civilian deaths and billions of dollars in damage if struck by the type of terrorist attack witnessed September 11th. Such precautionary warnings were given little credence or dismissed as anti-nuclear fearmongering in the past. Now that the unthinkable has occurred, the terrorist threat to nuclear facilities is being generally acknowledged.

PR trade newsletter The Holmes Report credits good public relations as part of the nuclear industry's come back, noting that ongoing campaigns in Washington DC have been very successful in winning the support of opinion leaders. Companies have also been active on the "grassroots" front. The Exelon Corporation, which owns almost one-fifth of the nation's 103 nuclear facilities, points to its open houses and media roundtables for building industry credibility.