(This article has been corrected to reflect that the co-creator of the kids' gardening puppet is not employed by Kellogg Garden Products but that Kellogg has sponsored some of the puppet's gardening events. In communications with the Center, the co-creator of the puppet, Lisa Ely, has shared her view that the puppet is an educational tool and not a marketing tool for Kellogg to reach families and kids interested in gardening. The puppet was created before Kellogg began sponsoring some of its events at gardening stores that market Kellogg's sludge-based products.)
A new puppet's in town! His name is Karden, and according to his PR, he shows kids how much fun gardening can be. What parents and teachers aren't told is that he is actually also being used as a marketing tool for sewage sludge merchant Kellogg Garden Products.
Books featuring Karden, available at common bookstores, and an "Idea Factory" website devoted to him, are full of gardening activities for parents and teachers to do with their kids. Karden throws free kids' gardening events at bookstores and hardware stores.