PR in the New World Order

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PR has a vital role to play in promoting economic globalization and fighting terrorism, according to the latest issue of The Holmes Report, a public relations industry trade newsletter. Holmes cites the musings of Jack Leslie, chairman of Weber Shandwick Worldwide and a past executive with the Sawyer Miller Group (whose role in explaining away the Colombian government's involvement with drug traffickers is detailed our book, Toxic Sludge Is Good For You). According to Leslie, the United States should apply a "Powell doctrine" of using "overwhelming force" to its communications strategy: "No tactic should be ruled out. CNN ran a segment recently on a pro-bin Laden video game becoming popular in many Islamic countries. Whether we counter with our own video games, use commercial advertising, the Internet, posters or pamphlets -- you name it, every tactical approach should be considered that can deliver the right message to the right targets with credibility."