PR in the New World Order

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PR has a vital role to play in promoting economic globalization and fighting terrorism, according to the latest issue of The Holmes Report, a public relations industry trade newsletter. Holmes cites the musings of Jack Leslie, chairman of Weber Shandwick Worldwide and a past executive with the Sawyer Miller Group (whose role in explaining away the Colombian government's involvement with drug traffickers is detailed our book, Toxic Sludge Is Good For You [5]). According to Leslie, the United States should apply a "Powell doctrine" of using "overwhelming force" to its communications strategy: "No tactic should be ruled out. CNN ran a segment recently on a pro-bin Laden video game becoming popular in many Islamic countries. Whether we counter with our own video games, use commercial advertising, the Internet, posters or pamphlets -- you name it, every tactical approach should be considered that can deliver the right message to the right targets with credibility."