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The newly-passed FDA tobacco bill [5], and the restrictions it places on cigarette advertising, are already drawing opposition from the Association of National Advertisers [6] (ANA), a group of 340 companies that spend more than $100 billion a year on marketing and advertising [7]. The new rules will ban outdoor advertising for tobacco within 1,000 feet of schools and playgrounds [8], and restrict many forms of print advertising to black-and-white text only. The ANA predicts that federal courts will throw out the new marketing restrictions. Tobacco companies have also started complaining about the bill's restrictions. Even Altria Group [9], the parent company of Phillip Morris [10], which helped draft the bill and supported the legislation [11], said in a statement last week that it believed some of the marketing restrictions were illegal. Legal experts have said a court challenge of the bill on First Amendment grounds is virtually certain.
Links:
[1] http://dev.prwatch.org/users/5684/anne-landman
[2] http://dev.prwatch.org/topics/marketing/advertising
[3] http://dev.prwatch.org/topics/tobacco
[4] http://www.addtoany.com/share_save?linkurl=http%3A%2F%2Fdev.prwatch.org%2Fspin%2F2009%2F06%2F8415%2Fadvertisers-altria-oppose-restrictions-tobacco-bill&linkname=Advertisers%2C%20Altria%20Oppose%20Restrictions%20in%20Tobacco%20Bill
[5] http://online.wsj.com/article/SB124474789599707175.html
[6] http://www.sourcewatch.org/index.php/Association_of_National_Advertisers
[7] http://www.sourcewatch.org/index.php/advertising
[8] http://www.sourcewatch.org/index.php/Tobacco_industry_marketing_aimed_at_youth
[9] http://www.sourcewatch.org/index.php/Altria_Group
[10] http://www.sourcewatch.org/index.php/Phillip_Morris
[11] http://www.sourcewatch.org/index.php/Regulatory_Strategy_Project
[12] http://www.nytimes.com/2009/06/16/business/16tobacco.html?ref=global-home