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The major military contractor ITT Corporation [6] has hired the PR firm Edelman [7], to promote the company "in the defense and commercial markets, as well as raise awareness of its ongoing CSR," or corporate social responsibility [8], efforts. The company especially wants to highlight ITT Watermark [9], a "corporate philanthropy program that works to provide safe water around the world." The PR firm Cone -- which offers services [10] in "brand marketing, corporate responsibility, crisis management [11] and prevention" -- helped develop the ITT Watermark program. Edelman's Russell Dubner said his firm will promote ITT with "a mixture of influencer engagement, thought leadership, and good-old fashioned media outreach." ITT is the "world's largest supplier of pumps and systems to transport, treat and control water and other fluids," according to its website [12]. In 2007, 39% of ITT's revenues came from its fluid technology business, and 46% from its military electronics and services business.
Links:
[1] http://dev.prwatch.org/users/6/diane-farsetta
[2] http://dev.prwatch.org/topics/marketing/cause-related-marketing
[3] http://dev.prwatch.org/topics/public-relations
[4] http://dev.prwatch.org/topics/war-peace
[5] http://www.addtoany.com/share_save?linkurl=http%3A%2F%2Fdev.prwatch.org%2Fspin%2F2009%2F02%2F8224%2Fitt-thirsts-good-press&linkname=ITT%20Thirsts%20for%20Good%20Press
[6] http://www.sourcewatch.org/index.php/ITT_Corporation
[7] http://www.sourcewatch.org/index.php/Edelman
[8] http://www.sourcewatch.org/index.php/corporate_social_responsibility
[9] http://www.ittwatermark.com/leadership.htm
[10] http://www.coneinc.com/about
[11] http://www.sourcewatch.org/index.php/crisis_management
[12] http://www.itt.com/responsibility/about-us/profile/
[13] http://www.prweekus.com/ITT-awards-Edelman-with-account/article/126746/