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R&B singer Chris Brown [4] has reportedly hired two PR agents specializing in crisis management [5] to help rehabilitate his image following reports that he beat up his girlfriend, pop star Rihanna [6]. PR Week reports [7] that Brown has hired Michael Sitrick [8], who released a brief statement in Brown's name, expressing sorrow and sadness over the incident while admitting no guilt. Sitrick's previous clients have included Rush Limbaugh [9] during his Oxycontin arrest scandal, Halle Berry [10] following her hit-and-run incident, and Kim Basinger [11] when she filed for bankruptcy. The Boston Herald reports that Brown has also hired Alan Nierob [12], the Hollywood publicist who previously represented Mel Gibson [13] after the actor spewed anti-Semitic comments at a police officer [14] while being arrested for drunk driving. Nierob's other clients have included singer/actress Courtney Love [15] (who credited Gibson with helping her get sober [16]), actor Robert Downey, Jr. [17] during his drug troubles [18], and some other celebrities who appear relatively harmless.
Links:
[1] http://dev.prwatch.org/users/13916/sheldon-rampton
[2] http://dev.prwatch.org/topics/public-relations/crisis-management
[3] http://www.addtoany.com/share_save?linkurl=http%3A%2F%2Fdev.prwatch.org%2Fspin%2F2009%2F02%2F8220%2Fchris-browns-cleanup-crew&linkname=Chris%20Brown%27s%20Cleanup%20Crew
[4] http://en.wikipedia.org/wiki/Chris_Brown_(entertainer)
[5] http://www.sourcewatch.org/index.php/crisis_management
[6] http://en.wikipedia.org/wiki/Rihanna
[7] http://inbrief.prweekblogs.com/2009/02/17/chris-brown-taps-sitrick-releases-statement/
[8] http://www.sourcewatch.org/index.php/Michael_Sitrick
[9] http://www.sourcewatch.org/index.php/Rush_Limbaugh
[10] http://en.wikipedia.org/wiki/Halle_Berry
[11] http://en.wikipedia.org/wiki/Kim_Basinger
[12] http://bostonherald.com/track/star_tracks/view.bg?articleid=1152838
[13] http://en.wikipedia.org/wiki/Mel_Gibson
[14] http://hollywoodinsider.ew.com/2009/02/chris-brown-any.html
[15] http://en.wikipedia.org/wiki/Courtney_Love
[16] http://www.msnbc.msn.com/id/15517718/
[17] http://en.wikipedia.org/wiki/Robert_Downey,_Jr.
[18] http://www.guardian.co.uk/film/2000/dec/08/news