Edelman's "Carbon Messaging": COP15 Means Business

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Mark Grundy [6], who works for the PR firm Edelman [7], sees business opportunities in climate change [8]. He writes about the December 2009 COP15 [9] meeting in Denmark, where world governments will try to negotiate a binding new agreement to follow the Kyoto Protocol [10], which ends in 2012. Grundy describes the COP15 meeting as "the biggest global opportunity for carbon messaging of the next four years... COP15 is a major opportunity for all my U.S. clients to go well beyond their European counterparts in the 'green image [11] wars.'" After waxing lyrical about the "$100 billion commodity carbon market," Grundy concludes that if corporate executives still aren't persuaded that they should attend, they should ponder one point: "Where do you think every respected, environmental reporter on the planet will be between 30 November and 11 December next year?" As CMD previously reported [12], Edelman's London office is assisting E.ON UK [13] in its efforts to persuade the UK government to approve the coal-fired Kingsnorth Power Station [14]. The power station would emit several hundred million tonnes of carbon dioxide in its working life.