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If producers anticipated that the new movie "Sex and the City" [10] might be a marketing bonanza, it did not disappoint. Vanity Fair magazine sent two reporters to view the movie and count the number of promotional products that appeared on-screen [11], including any blatantly-mentioned brand names. The movie mentioned no fewer than 26 different clothing and accessory designers, eight stores and services, seven gadgets (including Carrie's Apple computer, an iPhone and a Blackberry), seven publications, seven drinks and snacks, five pharmacy products (like shampoo and moisturizer) and eight places or conveyances (like American Airlines, Mercedes-Benz and the Four Seasons Hotel). The movie in fact proved to be such a prominent vehicle for advertising that a New Line Cinema executive dubbed it the "Super Bowl for women."
Links:
[1] http://dev.prwatch.org/users/5684/anne-landman
[2] http://dev.prwatch.org/topics/marketing/advertising
[3] http://dev.prwatch.org/topics/corporations/corporate-campaigns
[4] http://dev.prwatch.org/topics/arts-culture
[5] http://dev.prwatch.org/topics/marketing/word-mouth-marketing
[6] http://dev.prwatch.org/topics/marketing
[7] http://dev.prwatch.org/topics/media
[8] http://dev.prwatch.org/topics/women
[9] http://www.addtoany.com/share_save?linkurl=http%3A%2F%2Fdev.prwatch.org%2Fspin%2F2008%2F06%2F7414%2Fproduct-placement-city&linkname=Product%20Placement%20in%20the%20City
[10] http://www.sexandthecitymovie.com/
[11] http://www.sourcewatch.org/index.php/Product_placement
[12] http://www.vanityfair.com/ontheweb/blogs/daily/2008/05/sex-and-the-cit.html