Painful Flame Broiling "Empowers" Burger King Marketers

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The Associated Press in Miami reports that "a dozen Burger King marketing department employees suffered first and second degree burns on their feet when they walked barefoot over a strip of glowing, white-hot coals as part of a corporate bonding experience." At least one was hospitalized. But pain didn't stop a burned Burger King marketer from putting the best spin on the cultish training she helped organize. "'It was a great experience for everyone,' said Dana Frydman, vice president of product marketing... Although Frydman was one of those injured, she said she has no regret. 'It made you feel a sense of empowerment and that you can accomplish anything'..."