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An April 7, 2008 citizen journalism task [13] asked people to investigate tobacco industry brainstorming documents [14] at the Legacy Tobacco Documents Library [15]. That request led to a marvelous blog titled "The Sick and Crazy Science Tobacco Companies Pursue to Get You Hooked," [16] posted on Alternet [17] by Scott Thill [18], in which he describes some of his finds, including a bizarre research project to investigate the effect of a chemical in cigarette smoke called nitric oxide on cat penises. From nacho cheese-flavored cigarettes [19] to on-pack contests to win everything from Clearasil to used celebrity underwear [20], tobacco industry brainstorming documents contain an untold number of bizarre marketing, advertising and product design ideas. Thill's blog praises TobaccoWiki's [21] Brainstorming documents [14] page, as well as citizen journalism [22] and the new ways that research wikis are allowing people to compile and share information.
Links:
[1] http://dev.prwatch.org/users/5684/anne-landman
[2] http://dev.prwatch.org/topics/marketing/advertising
[3] http://dev.prwatch.org/topics/media/citizen-journalism
[4] http://dev.prwatch.org/topics/media/internet
[5] http://dev.prwatch.org/topics/animal-rights
[6] http://dev.prwatch.org/topics/children
[7] http://dev.prwatch.org/topics/health
[8] http://dev.prwatch.org/topics/international
[9] http://dev.prwatch.org/topics/marketing
[10] http://dev.prwatch.org/topics/secrecy
[11] http://dev.prwatch.org/topics/tobacco
[12] http://www.addtoany.com/share_save?linkurl=http%3A%2F%2Fdev.prwatch.org%2Fspin%2F2008%2F04%2F7272%2Fcitizen-journalism-shines-alternet-blog-scott-thill&linkname=Citizen%20Journalism%20Shines%20in%20Alternet%20Blog%20by%20Scott%20Thill
[13] http://www.prwatch.org/node/7156
[14] http://www.sourcewatch.org/index.php/Brainstorming_documents
[15] http://legacy.library.ucsf.edu
[16] http://www.alternet.org/mediaculture/83465
[17] http://www.alternet.org/
[18] http://www.alternet.org/authors/6266
[19] http://legacy.library.ucsf.edu/tid/ryv01f00
[20] http://www.sourcewatch.org/index.php?title=FUBYAS_Idea_Generation_Output
[21] http://www.sourcewatch.org/index.php?title=Portal:Tobacco
[22] http://www.sourcewatch.org/index.php/citizen_journalism