U.S. to Launch Campaign to Boost National Morale

Share this

The Wall Street Journal reports, "The U.S. government is expected to launch a new advertising campaign this weekend designed to boost morale and combat negative perceptions about the country. The ads, from the White House and Interpublic Group's McCann-Erickson, will feature First Lady Laura Bush in spots on talking to children about the terrorist attack. A second campaign promoting the United States, but lacking a government sponsor, is to make its debut Friday. The commercial, from Omnicom Group's GSD&M, will promote racial tolerance, showing myriad nationalities living in America in peace. Both campaigns are to be provided to networks by the Ad Council, a public-service group."