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The Fat Man Sings

by Sheldon Rampton [1] — August 5, 2001 - 11:00pm
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Advertising Age profiles Jonathan Ressler of Big Fat, a marketing company that specializes in what it calls "real-life product placement" -- planting thousands of freelance shills in bars and other public places to covertly spread word-of-mouth chatter about the virtues of brand-name drinks and other products. Big Fat's current client list includes Pepsi, Nintendo, Volvic, Evian, USA Networks and W magazine.

No
Main Source: 
Advertising Age, August 6, 2001
Center for Media and Democracy • 520 University Avenue, Suite 260 • Madison, Wisconsin 53703
Phone: 608-260-9713 • Fax: 608-260-9714
Source URL: http://dev.prwatch.org/spin/2001/08/598/fat-man-sings

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[1] http://dev.prwatch.org/users/13916/sheldon-rampton
[2] http://dev.prwatch.org/topics/marketing/guerrilla-marketing
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