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This CNN interview with Bob Druckenmiller, CEO of the Porter Novelli PR firm, gives his thoughts on PR aspects of the Ford/Firestone tire fiasco. "It could be a public relations firm's dream. I mean, you've got a chance to go in and be a hero, and there's very little downside," observed the CNN interviewer. Druckenmiller replied: "True. I think any crisis is an opportunity, both for a public relations firm and for a company to be a hero in terms of how they react to it."
Links:
[1] http://dev.prwatch.org/users/13916/sheldon-rampton
[2] http://dev.prwatch.org/topics/public-relations/crisis-management
[3] http://www.addtoany.com/share_save?linkurl=http%3A%2F%2Fdev.prwatch.org%2Fspin%2F2001%2F08%2F590%2Fhell-heroes&linkname=Hell%20is%20for%20Heroes
[4] http://www.porternovelli.com/cnnfn.htm