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The Coca-Cola Company [8] has terminated a 15-year long working relationship with the global PR firm Weber Shandwick [9]. The makers of Coke objected to the PR firm helping run a campaign for the Milk Processors Education Program (MilkPEP), a project funded by dairy companies. As part of the MilkPEP campaign, a January 8 media release stated [10] that "experts say that nutrient-poor, sweetened beverages are a problem because they can push nutrient-rich beverages out of the diet -- including low-fat and fat-free milk." In a statement to PR Week, Coke described this as "a direct, inappropriate and misguided attack on our industry."
Links:
[1] http://dev.prwatch.org/users/7/bob-burton
[2] http://dev.prwatch.org/topics/health/obesity
[3] http://dev.prwatch.org/topics/children
[4] http://dev.prwatch.org/topics/health
[5] http://dev.prwatch.org/topics/marketing
[6] http://dev.prwatch.org/topics/public-relations
[7] http://www.addtoany.com/share_save?linkurl=http%3A%2F%2Fdev.prwatch.org%2Fspin%2F2007%2F02%2F5779%2Fcoke-cans-weber-shandwick-cries-over-spilt-milk&linkname=Coke%20Cans%20Weber%20Shandwick%2C%20Cries%20over%20Spilt%20Milk
[8] http://www.sourcewatch.org/index.php/Coca-Cola_Company
[9] http://www.sourcewatch.org/index.php/Weber_Shandwick
[10] http://www.marketwire.com/mw/release_html_b1?release_id=200691
[11] http://www.prweek.com/uk/news/article/633113/Coke-WS-split-milk-campaign-spat/