
Wal-Mart [6] had already announced [7] an attempt to rewrite its public image through the hire of ex-political operatives and creation of a social responsibility [8] ad campaign. The company has now released an internal study claiming that the overwhelming majority (90 percent) of its workers have health coverage--just not Wal-Mart's health coverage. About 40 percent of workers get insurance from some other program (through spouses, federal entitlement or aid programs, parents). The company also acknowledges that less than two-thirds of eligible workers sign up for Wal-Mart's plan, well below the industry average of 75 percent. Far from a good example, says Wake-Up Wal-Mart [9] spokesman Nu Wexler, the study shows "Wal-Mart's health-care plan remains a raw deal for its employees." The New York Times' treatment of the company's announcement nabbed the headline [10], "Wal-Mart Says Health Plan is Covering More Workers," while the Post headline states "Many Workers at Wal-Mart Don't Use Its Health Plans."
Links:
[1] http://dev.prwatch.org/users/2282/jonathan-rosenblum
[2] http://dev.prwatch.org/topics/corporations/corporate-social-responsibility
[3] http://dev.prwatch.org/topics/public-relations/issue-management
[4] http://dev.prwatch.org/topics/health
[5] http://www.addtoany.com/share_save?linkurl=http%3A%2F%2Fdev.prwatch.org%2Fspin%2F2007%2F01%2F5639%2Fwal-marts-believe-it-or-not-90-percent-workers-have-health-insurance&linkname=Wal-Mart%27s%20Believe%20It%20or%20Not%3A%2090%20Percent%20of%20Workers%20Have%20Health%20Insurance
[6] http://www.sourcewatch.org/index.php/Wal-Mart
[7] http://www.prwatch.org/node/5612
[8] http://www.sourcewatch.org/index.php/Corporate_Social_Responsibility
[9] http://wakeupwalmart.com/
[10] http://www.nytimes.com/2007/01/11/business/11care.html
[11] http://www.washingtonpost.com/wp-dyn/content/article/2007/01/10/AR2007011002417.html