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Home > Food Marketing-Fueled School Channel "Going, Going Gone"?

Food Marketing-Fueled School Channel "Going, Going Gone"?

by Jonathan Rosenblum [1] — December 26, 2006 - 12:52pm
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Channel One [7], the controversial advertising-funded TV network that reaches 7 million secondary schools, faces declining revenue and its owner, Primedia [8], is looking to sell. The station has been especially hit by marketing pullbacks on food and beverage ads aimed at children, the subject of increasing criticism by prominent members of Congress [9] and, most recently, the American Academy of Pediatrics [10]. The home page of ChannelOne.com has featured U.S. Army "All American Bowl" football ads, as well as Pepsi products.

No
Main Source: 
Advertising Age (sub req'd), December 14, 2006 [11]
Center for Media and Democracy • 520 University Avenue, Suite 260 • Madison, Wisconsin 53703
Phone: 608-260-9713 • Fax: 608-260-9714
Source URL: http://dev.prwatch.org/spin/2006/12/5579/food-marketing-fueled-school-channel-going-going-gone

Links:
[1] http://dev.prwatch.org/users/2282/jonathan-rosenblum
[2] http://dev.prwatch.org/topics/marketing/advertising
[3] http://dev.prwatch.org/topics/health/obesity
[4] http://dev.prwatch.org/topics/children
[5] http://dev.prwatch.org/topics/marketing
[6] http://www.addtoany.com/share_save?linkurl=http%3A%2F%2Fdev.prwatch.org%2Fspin%2F2006%2F12%2F5579%2Ffood-marketing-fueled-school-channel-going-going-gone&linkname=Food%20Marketing-Fueled%20School%20Channel%20%22Going%2C%20Going%20Gone%22%3F
[7] http://www.sourcewatch.org/index.php/Channel_One
[8] http://www.sourcewatch.org/index.php/Primedia
[9] http://www.prwatch.org/node/5567
[10] http://www.prwatch.org/node/5523
[11] http://adage.com/mediaworks/article.php?article_id=113801