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Global PR firm GolinHarris [9] has unveiled a range of new "practices and products," including one it has dubbed "Engage: Activist Issues Management." The firm explains [10], "In response to the growing influence of NGOs, GolinHarris has formalized its approach to leverage and deflect the influence of activists on issues ranging from the environment to animal welfare." In a report [11] (pdf) accompanying the announcement, GolinHarris describes corporate social responsibility [12] as allowing companies to "take the offensive" and that "social involvement will become the primary means for influencing public perception." GolinHarris clients include Bristol-Myers Squibb [13], Dow [14] and McDonald's [15].
Links:
[1] http://dev.prwatch.org/users/7/bob-burton
[2] http://dev.prwatch.org/topics/activism
[3] http://dev.prwatch.org/topics/corporations/corporate-social-responsibility
[4] http://dev.prwatch.org/topics/animal-rights
[5] http://dev.prwatch.org/topics/public-relations/issue-management
[6] http://dev.prwatch.org/topics/corporations
[7] http://dev.prwatch.org/topics/public-relations
[8] http://www.addtoany.com/share_save?linkurl=http%3A%2F%2Fdev.prwatch.org%2Fspin%2F2006%2F09%2F5188%2Fgolinharris-aims-leverage-and-deflect-activists&linkname=GolinHarris%20Aims%20To%20%27Leverage%20and%20Deflect%27%20Activists
[9] http://www.sourcewatch.org/index.php/GolinHarris
[10] http://www.golinharris.com/news_rel.php?ID=76
[11] http://www.gh-ipr.com/nextfiftyyears/GolinHarris_TheNextFiftyYears.pdf
[12] http://www.sourcewatch.org/index.php/corporate_social_responsibility
[13] http://www.sourcewatch.org/index.php/Bristol-Myers_Squibb
[14] http://www.sourcewatch.org/index.php/Dow
[15] http://www.sourcewatch.org/index.php/McDonald's