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PR Firms Exposed in Diet Drug Debacle

by Sheldon Rampton [1] — May 13, 2001 - 11:00pm
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The diet drug craze of the mid-1990s was fueled by cover-ups, misinformation and a multi-million-dollar PR machine, according to Dispensing with the Truth [5], a new book by Mediaweek's Washington bureau chief, Alicia Mundy. Burson-Marsteller, Edelman Medical Communications, Ogilvy Adams & Reinhart and Ketchum were among firms identified as part of a nearly $100 million public relations spin campaign "that would put presidential consultants to shame," writes Mundy.

No
Main Source: 
O'Dwyer's PR Daily, May 14, 2001 [6]
Center for Media and Democracy • 520 University Avenue, Suite 260 • Madison, Wisconsin 53703
Phone: 608-260-9713 • Fax: 608-260-9714
Source URL: http://dev.prwatch.org/spin/2001/05/422/pr-firms-exposed-diet-drug-debacle

Links:
[1] http://dev.prwatch.org/users/13916/sheldon-rampton
[2] http://dev.prwatch.org/topics/health
[3] http://dev.prwatch.org/topics/public-relations
[4] http://www.addtoany.com/share_save?linkurl=http%3A%2F%2Fdev.prwatch.org%2Fspin%2F2001%2F05%2F422%2Fpr-firms-exposed-diet-drug-debacle&linkname=PR%20Firms%20Exposed%20in%20Diet%20Drug%20Debacle
[5] http://www.amazon.com/exec/obidos/ISBN=0312253249/thecenterformediA/
[6] http://www.odwyerpr.com/0514dispensing.htm