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As The Nation's Jeremy Scahill cautions [6] that Stewart Simonson [7], the U.S. official "responsible for coordinating the federal response to a flu pandemic or bioterror attack could well be the next Michael Brown [8]," businesses are preparing marketing plans to avoid decreased chicken or egg consumption due to avian flu. The PR firm Edelman [9] "is in the early stages of developing contingency programs." Edelman's Mike Seymour [10] said, "We're building on our experience with SARS [11]. ... The best thing to do is to have a plan in place ahead of it." Kentucky Fried Chicken is planning TV ads "to educate consumers that eating cooked chicken is perfectly safe." The National Chicken Council launched a website, avianinfluenzainfo.com [12]. Perdue Farms and Tyson Foods [13] "have prepared press releases ... trying to allay concerns." O'Dwyer's reports [14] that the Egg Safety Center hired Aronow Communications "to get word out that a potential avian flu pandemic [15] would not make eggs unsafe."
Links:
[1] http://dev.prwatch.org/users/6/diane-farsetta
[2] http://dev.prwatch.org/topics/health/food-safety
[3] http://dev.prwatch.org/topics/public-relations/crisis-management
[4] http://dev.prwatch.org/topics/corporations
[5] http://www.addtoany.com/share_save?linkurl=http%3A%2F%2Fdev.prwatch.org%2Fspin%2F2005%2F11%2F4175%2Fflu-sell&linkname=Flu%20Is%20Sell
[6] http://www.thenation.com/doc/20051128/scahill
[7] http://www.sourcewatch.org/index.php/Stewart_Simonson
[8] http://www.sourcewatch.org/index.php/Michael_D._Brown
[9] http://www.sourcewatch.org/index.php/Edelman
[10] http://www.sourcewatch.org/index.php/Mike_Seymour
[11] http://www.sourcewatch.org/index.php/Severe_Acute_Respiratory_Syndrome
[12] http://avianinfluenzainfo.com/
[13] http://www.sourcewatch.org/index.php/Tyson_Foods
[14] http://www.odwyerpr.com/members/1111aranow.htm
[15] http://www.sourcewatch.org/index.php/avian_flu_pandemic
[16] http://www.adage.com/news.cms?newsId=46652