Share this [3]
Walter Carl, a communications professor and advisor to the Word of Mouth Marketing Association [4] (WOMMA), has a weblog where he follows the scuttlebutt and media coverage relating to buzz [5] and guerrilla marketing [6]. Recent items include a link to last year's 60 Minutes segment on "Undercover Marketing [7]," a piece by Seth Stevenson about a sneaky marketing campaign for Burger King [8], and a Boston Globe article about buzz marketing on college campuses [9].
Links:
[1] http://dev.prwatch.org/users/13916/sheldon-rampton
[2] http://dev.prwatch.org/topics/marketing/guerrilla-marketing
[3] http://www.addtoany.com/share_save?linkurl=http%3A%2F%2Fdev.prwatch.org%2Fspin%2F2005%2F11%2F4154%2Fbuzz-blog&linkname=Buzz%20Blog
[4] http://www.sourcewatch.org/index.php/Word_of_Mouth_Marketing_Association
[5] http://www.sourcewatch.org/index.php/buzz
[6] http://www.sourcewatch.org/index.php/guerrilla_marketing
[7] http://www.cbsnews.com/stories/2003/10/23/60minutes/main579657.shtml
[8] http://www.slate.com/id/2128569/
[9] http://www.boston.com/news/education/higher/articles/2005/10/24/building_a_buzz_on_campus/
[10] http://wom-study.blogspot.com