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After a survey found that only 10 percent of respondents rated PepsiCo [8] as a company that was "concerned with my health," the soft drink company is launching "a new advertising campaign for its 'Smart Spot [9]' products." Pepsi rates more than 200 of its products as healthier, "Smart Spot" foods, including diet soda and baked potato chips. Pepsi will also launch a pilot project, called "Perfect Storm," later this year, "in a major U.S. city with a significant population of both African-Americans and Latinos." It's targeting "urban youth and 'ethnic gatekeepers'" because "Smart Spot" marketing doesn't "always resonate with minorities." Similarly, Advertising Age reports that Anheuser-Busch [10] is considering a new marketing campaign, that "beer is good for you." Busch's Bob Lachky said, "We will work hard to give the platform to independent third-party experts [11] who confirm that moderate drinking of any alcohol can be better than abstinence for most adults."
Links:
[1] http://dev.prwatch.org/users/6/diane-farsetta
[2] http://dev.prwatch.org/topics/health/obesity
[3] http://dev.prwatch.org/topics/corporations
[4] http://dev.prwatch.org/topics/health
[5] http://dev.prwatch.org/topics/marketing
[6] http://dev.prwatch.org/topics/race-ethnic-issues
[7] http://www.addtoany.com/share_save?linkurl=http%3A%2F%2Fdev.prwatch.org%2Fspin%2F2005%2F10%2F4089%2Ftoxic-sludge-soda-and-beer-are-all-good-you&linkname=Toxic%20Sludge%2C%20Soda%20and%20Beer%20Are%20All%20Good%20for%20You%21
[8] http://www.sourcewatch.org/index.php/PepsiCo
[9] http://www.smartspot.com/home/home.php
[10] http://www.sourcewatch.org/index.php/Anheuser-Busch
[11] http://www.sourcewatch.org/index.php/Third_party_technique
[12] http://online.wsj.com/article/SB112933236649169362.html?mod=mm_hs_advertising