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"At the State Department [7]'s invitation," former Voice of America [8] director and current dean of the University of Southern California's Annenberg School for Communication Geoffrey Cowan wrote an opinion piece for USA Today praising Karen Hughes [9], the new U.S. public diplomacy head [10]. Hughes "knows that we have to change our tone so that we sound less arrogant," Cowan wrote. "Importantly," during her recent Middle East "listening tour," [11] Hughes was "accompanied ... by Dina Powell [12], her new deputy, who was born in Egypt and speaks fluent Arabic." Noting Cowan's "third-party endorsement [13]" of Hughes, O'Dwyer's PR Daily reported that [14], while USA Today did disclose the State Department's role in the opinion piece, the newspaper didn't mention that "Cowan received a briefing from Hughes when she visited the campus on Sept. 21."
Links:
[1] http://dev.prwatch.org/users/6/diane-farsetta
[2] http://dev.prwatch.org/topics/public-relations/public-diplomacy
[3] http://dev.prwatch.org/topics/public-relations/third-party-technique
[4] http://dev.prwatch.org/topics/media
[5] http://dev.prwatch.org/topics/us-government
[6] http://www.addtoany.com/share_save?linkurl=http%3A%2F%2Fdev.prwatch.org%2Fspin%2F2005%2F09%2F4035%2Fhughes-gets-little-help-friend&linkname=Hughes%20Gets%20a%20Little%20Help%20from%20a%20Friend
[7] http://www.sourcewatch.org/index.php/Department_of_State
[8] http://www.sourcewatch.org/index.php/Voice_of_America
[9] http://www.sourcewatch.org/index.php/Karen_P._Hughes
[10] http://www.sourcewatch.org/index.php/Undersecretary_for_Public_Diplomacy_and_Public_Affairs
[11] http://www.prwatch.org/node/4033
[12] http://www.sourcewatch.org/index.php/Dina_Powell
[13] http://www.sourcewatch.org/index.php/Third_party_technique
[14] http://www.odwyerpr.com/members/0929statedept.htm
[15] http://www.usatoday.com/news/opinion/editorials/2005-09-28-oppose_x.htm