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The American Chemistry Council [7] (ACC), which received bad press last year for funding an Environmental Protection Agency [8] study that would have exposed children to pesticides and household chemicals [9], launched a "major public education campaign" called "essential2." The two-year, $35 million campaign will stress "how central chemistry is to the health and growth [10] of our nation," said [11] ACC President Jack Gerard. "The chemistry industry is America's leading exporter, accounting for 10 percent of all U.S. exports, and we generate more than half a trillion dollars for the U.S. economy each year." ACC hired Ogilvy Public Relations Worlwide [12], APCO Worldwide [13] and the Ogilvy & Mather [14] ad firm for "essential2." The campaign includes a new website, www.americanchemistry.com [15], "press, television, public relations, online and employee communications," as well as outreach tailored to seven U.S. geographic regions.
Links:
[1] http://dev.prwatch.org/users/6/diane-farsetta
[2] http://dev.prwatch.org/topics/children
[3] http://dev.prwatch.org/topics/corporations
[4] http://dev.prwatch.org/topics/health
[5] http://dev.prwatch.org/topics/public-relations
[6] http://www.addtoany.com/share_save?linkurl=http%3A%2F%2Fdev.prwatch.org%2Fspin%2F2005%2F09%2F4030%2Fbetter-living-through-chemistry-except-poor-kids&linkname=Better%20Living%20Through%20Chemistry%20%28Except%20for%20the%20Poor%20Kids%29
[7] http://www.sourcewatch.org/index.php/American_Chemistry_Council
[8] http://www.sourcewatch.org/index.php/Environmental_Protection_Agency
[9] http://www.prwatch.org/node/3006
[10] http://www.prwatch.org/node/1857
[11] http://home.businesswire.com/portal/site/google/index.jsp?ndmViewId=news_view&newsId=20050922005337&newsLang=en
[12] http://www.sourcewatch.org/index.php/Ogilvy_Public_Relations_Worlwide
[13] http://www.sourcewatch.org/index.php/APCO_Worldwide
[14] http://www.sourcewatch.org/index.php/Ogilvy_&_Mather
[15] http://americanchemistry.com/s_acc/index.asp