
This new initiative by one of the world's largest PR firms features "a research tool called the Mad Cow Monitor."
Links:
[1] http://dev.prwatch.org/users/13916/sheldon-rampton
[2] http://dev.prwatch.org/topics/environment/agriculture/mad-cow-disease
[3] http://www.addtoany.com/share_save?linkurl=http%3A%2F%2Fdev.prwatch.org%2Fspin%2F2001%2F02%2F399%2Fedelman-creates-new-unit-monitor-bse-fears-us&linkname=Edelman%20Creates%20New%20Unit%20to%20Monitor%20BSE%20Fears%20in%20US