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This news release by Edelman PR explains the rationale for trying to encourage business "partnerships" with activist groups: "You've got an environmental disaster on your hands. Have you consulted with Greenpeace in developing your crisis response plan? Co-opting your would-be attackers may seem counterintuitive, but it makes sense when you consider that NGOs (non-governmental organizations) are trusted by the public nearly two-to-one to 'do what's right' compared with government bodies, media organizations and corporations."
Links:
[1] http://dev.prwatch.org/users/13916/sheldon-rampton
[2] http://dev.prwatch.org/topics/activism
[3] http://dev.prwatch.org/topics/corporations
[4] http://dev.prwatch.org/topics/public-relations
[5] http://www.addtoany.com/share_save?linkurl=http%3A%2F%2Fdev.prwatch.org%2Fspin%2F2000%2F12%2F387%2Fngos-we-trust&linkname=In%20NGOs%20We%20Trust
[6] http://www.counterpunch.org/pipermail/counterpunch-list/2001-January/005178.html