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Ongoing litigation to keep the U.S. border closed to Canadian beef and cattle, following three cases of mad cow disease [6] there, has prompted renewed PR efforts. The Alberta Beef Producers hired Fleishman-Hillard [7], to help "reopen the U.S. market to Canadian beef." The Montana-based group R-CALF, which filed the lawsuit, "purchased a half-page advertisement [8] in the Washington Post ... thanking the U.S. Senate for passing a resolution blocking the resumption of live cattle and full beef trade with Canada." And the Canadian Agriculture and Agri-Food Ministry is helping "launch an aggressive marketing campaign [9] to reclaim and expand markets for Canadian beef," part of the country's "Repositioning the Livestock Industry Strategy," launched last year.
Links:
[1] http://dev.prwatch.org/users/6/diane-farsetta
[2] http://dev.prwatch.org/topics/health/food-safety
[3] http://dev.prwatch.org/topics/international
[4] http://dev.prwatch.org/topics/public-relations
[5] http://www.addtoany.com/share_save?linkurl=http%3A%2F%2Fdev.prwatch.org%2Fspin%2F2005%2F03%2F3398%2Fmad-cow-trade-war-words&linkname=Mad%20Cow%3A%20Trade%20War%20of%20Words
[6] http://www.sourcewatch.org/index.php/mad_cow_disease
[7] http://www.sourcewatch.org/index.php/Fleishman-Hillard
[8] http://www.meatnews.com/index.cfm?fuseaction=Article&artNum=9205
[9] http://www.meatnews.com/index.cfm?fuseaction=Article&artNum=9172
[10] http://www.odwyerpr.com/members/0317fh_canada_beef.htm