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"According to exit polls, one-fifth of voters cited 'moral values' as the factor that most influenced their vote. ... These findings hold deep significance for anyone in issues management [6]," wrote PR Week. PR firm Weber Shandwick [7]'s chair said, "Anyone who's trying to understand consumer behavior ought to understand the cultural issues at work now." History professor John Robert Greene agreed, stating, "The influence industry [8] has to recognize that this country is a conservative nation." But a Fleishman-Hillard [9] senior vice-president asked, "What does it mean? That Bush is seen as moral and Kerry is seen as immoral? I'm hesitant to make that jump."
Links:
[1] http://dev.prwatch.org/users/6/diane-farsetta
[2] http://dev.prwatch.org/topics/public-relations/issue-management
[3] http://dev.prwatch.org/topics/ethics
[4] http://dev.prwatch.org/topics/politics
[5] http://www.addtoany.com/share_save?linkurl=http%3A%2F%2Fdev.prwatch.org%2Fspin%2F2004%2F11%2F3027%2Fnew-angle-influence-industry-morals&linkname=A%20New%20Angle%20for%20the%20Influence%20Industry%3A%20Morals
[6] http://www.disinfopedia.org/wiki.phtml?title=Public_relations_practice_areas
[7] http://www.disinfopedia.org/wiki.phtml?title=Weber_Shandwick
[8] http://www.disinfopedia.org/wiki.phtml?title=Public_relations_firms
[9] http://www.disinfopedia.org/wiki.phtml?title=Fleishman-Hillard
[10] http://prweek.com/news/news_story.cfm?ID=226979&site=3