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"The U.S. Department of State [5] is taking another stab at putting private-sector marketing smarts to work for America and its image problem," reports PR Week. Mike Holtzman, a partner at the Brown Lloyd James PR firm, was hired "to help plot a new course for U.S. public diplomacy [6]." Holtzman is expected to "move away from government-branded initiatives and toward youth-oriented cultural campaigns." He's suggested "a center ... [to] coordinate sporting events, cultural and educational exchange, technological and medical training, and other activities aimed at engaging ordinary people - particularly the young - in more dialogue and interaction." It's seen as a major move away from Charlotte Beers [7]' "Shared Values [8]" ad campaign.
Links:
[1] http://dev.prwatch.org/users/6/diane-farsetta
[2] http://dev.prwatch.org/topics/public-relations/public-diplomacy
[3] http://dev.prwatch.org/topics/us-government
[4] http://www.addtoany.com/share_save?linkurl=http%3A%2F%2Fdev.prwatch.org%2Fspin%2F2004%2F10%2F2972%2Fusa-youth-marketing&linkname=U.S.A.%20Youth%20Marketing
[5] http://www.disinfopedia.org/wiki.phtml?title=State_Department
[6] http://www.disinfopedia.org/wiki.phtml?title=Public_Diplomacy
[7] http://www.disinfopedia.org/wiki.phtml?title=Charlotte_Beers
[8] http://www.disinfopedia.org/wiki.phtml?title=Shared_Values
[9] http://prweek.com/news/news_story.cfm?ID=224245&site=3