Share this [4]
"When a beautiful girl walks up to you, and she's wearing the TV commercial on her chest, you just can't get away from it [5]," enthused Adam Hollander, head of The Brand Marketers and creator of T-Shirt TV. The shirts contain speakers and 11-inch TV screens, which can show video ads, flash animation or slides. T-Shirt TVs worn by "aggressively friendly" young women will be part of a 10 city marketing campaign for the movie "I, Robot." Advertising executive David Helm commented, "Advertising is obnoxious [6] so that it gets attention. And then that doesn't work anymore, so it gets more obnoxious."
Links:
[1] http://dev.prwatch.org/users/6/diane-farsetta
[2] http://dev.prwatch.org/topics/marketing/advertising
[3] http://dev.prwatch.org/topics/marketing/guerrilla-marketing
[4] http://www.addtoany.com/share_save?linkurl=http%3A%2F%2Fdev.prwatch.org%2Fspin%2F2004%2F07%2F2768%2Frevenge-teletubbies&linkname=Revenge%20of%20the%20Teletubbies
[5] http://www.disinfopedia.org/wiki.phtml?title=Guerrilla_marketing
[6] http://www.disinfopedia.org/wiki.phtml?title=Advertising_industry
[7] http://www.csmonitor.com/2004/0708/p11s01-wmgn.html