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How is Bush-Cheney '04 [5] like a marketing campaign? "In 2000, Mr. Bush shattered fund-raising records... by recruiting supporters to join a program called the Pioneers, fund-raisers who pledged to raise at least $100,000. This year, the campaign is broadening its reach by going for both higher-end and lower-end targets, just as marketers launch new products to capture different slices of the market." These include "Rangers" (who raise $200,000), "Super Rangers [6]" ($300,000), and "Mavericks" ($50,000), younger donors "heretofore dismissed as being insufficiently rich or politically active." Since the Federal Election Commission decided not to regulate groups separate from but aligned with political parties [7], the GOP is establishing "527 groups [8]" to counter liberal 527s like MoveOn.org [9] or The Media Fund [10], with the help of PR pro Craig Shirley [11], original "Pioneer" James Francis, Jr., and direct mail specialist Tom Synhorst [12].
Links:
[1] http://dev.prwatch.org/users/6/diane-farsetta
[2] http://dev.prwatch.org/topics/marketing
[3] http://dev.prwatch.org/topics/politics
[4] http://www.addtoany.com/share_save?linkurl=http%3A%2F%2Fdev.prwatch.org%2Fspin%2F2004%2F05%2F2653%2Fbrand-name-war-president&linkname=Brand%20Name%3A%20%22War%20President%22
[5] http://www.disinfopedia.org/wiki.phtml?title=Bush-Cheney_'04_Inc.
[6] http://thehill.com/news/051804/superranger.aspx
[7] http://www.washingtonpost.com/wp-dyn/articles/A52857-2004May24.html
[8] http://www.disinfopedia.org/wiki.phtml?title=527_committee
[9] http://www.disinfopedia.org/wiki.phtml?title=MoveOn
[10] http://www.disinfopedia.org/wiki.phtml?title=Media_Fund
[11] http://prweek.com/news/news_story.cfm?site=3&ID=211582&site=3&/news/news_story.cfm&setcookie=1
[12] http://www.disinfopedia.org/wiki.phtml?title=Tom_Synhorst
[13] http://online.wsj.com/article/0,,SB108543803159820080,00.html?mod=politics%5Fprimary%5Fhs