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At the upcoming meeting of the Public Relations Society of America [5], "the Washington Beef Commission will unveil how it turned the PR nightmare discovery of Mad Cow [6]... into an opportunity to educate the public about the hype surrounding the disease." According to meatingplace.com, the Japanese government isn't buying the U.S. Agriculture Department's new mad cow testing program [7] -- or U.S. beef. Much to Secretary Ann Veneman's chagrin, Japanese officials rejected her proposal for an international panel to review both countries' mad cow policies. And in New Jersey, a suspicious cluster of human deaths from mad cow-like diseases [8], brought to light by one concerned citizen, is raising serious questions about the cost of dismissing the threat posed by mad cow disease and related transmissible spongiform encephalopathies.
Links:
[1] http://dev.prwatch.org/users/6/diane-farsetta
[2] http://dev.prwatch.org/topics/environment/agriculture/mad-cow-disease
[3] http://dev.prwatch.org/topics/public-relations/crisis-management
[4] http://www.addtoany.com/share_save?linkurl=http%3A%2F%2Fdev.prwatch.org%2Fspin%2F2004%2F04%2F2524%2Fcase-early-chicken-counting&linkname=A%20Case%20of%20Early%20Chicken%20Counting%3F
[5] http://www.disinfopedia.org/wiki.phtml?title=Public_relations_associations
[6] http://www.disinfopedia.org/wiki.phtml?title=Mad_cow_disease
[7] http://www.prwatch.org/spin/March_2004.html#1079413201
[8] http://www.nytimes.com/2004/03/28/magazine/28MADCOW.html?ex=1081571909&ei=1&en=ff29700f47ad8319
[9] http://www.odwyerpr.com/members/0402cow.htm