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Image consultants are praising Martha Stewart's bid to get public opinion on her side and to influence potential jurors, reports the Associated Press. The campaign includes a national newspaper advertisement and a new website, marthatalks.com [4], that went up the day Stewart was indicted in federal court for securities fraud and lying to authorities.
Eric Dezenhall, who runs a Washington, D.C.-based public relations firm that specializes in damage control, said the website and controlled message are critical. "She doesn't have a whole variety of options to make people who dislike her like her," Dezenhall told AP. "What she can do is put a press on the Justice Department by having her supporters hammer the narrative that this is a witchhunt." Stewart has hired Citigate Sard Verbinnen [5], a New York-based firm that specializes in corporate crisis communications and mergers and acquisitions, for her public relations effort.
Links:
[1] http://dev.prwatch.org/users/5/laura-miller
[2] http://dev.prwatch.org/topics/public-relations/crisis-management
[3] http://www.addtoany.com/share_save?linkurl=http%3A%2F%2Fdev.prwatch.org%2Fspin%2F2003%2F06%2F1992%2Fmartha-does-spin&linkname=Martha%20Does%20Spin
[4] http://www.marthatalks.com/
[5] http://reuters.com/financeNewsArticle.jhtml?type=businessNews&storyID=2885502
[6] http://www.zwire.com/site/news.cfm?newsid=8268345&BRD=1281&PAG=461&dept_id=7546&rfi=6