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NBC has hired a PR firm that specializes in crisis management to help deflect mounting criticism over its decision to carry hard-liquor ads [5]. Shepardson, Stern & Kaminsky will help the network fend off criticism from groups like the American Medical Association, which recently ran a full-page ad in the New York Times, saying that NBC has "let down America's children."
Links:
[1] http://dev.prwatch.org/users/13916/sheldon-rampton
[2] http://dev.prwatch.org/topics/public-relations/crisis-management
[3] http://dev.prwatch.org/topics/media
[4] http://www.addtoany.com/share_save?linkurl=http%3A%2F%2Fdev.prwatch.org%2Fspin%2F2002%2F03%2F1068%2Fcrisis-managers-keep-nbc-high-spirits&linkname=Crisis%20Managers%20Keep%20NBC%20in%20High%20Spirits
[5] http://www.nytimes.com/reuters/arts/entertainment-media-nbc-advertising.html
[6] http://www.mediaweek.com/mediaweek/headlines/article_display.jsp?vnu_content_id=1358812