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Last week, PR industry pundit Fraser Seitel opined that former Enron CEO Ken Lay made a PR blunder by refusing to testify [5] before Congress. "You should answer every question squarely and straightforwardly. Duck nothing," he advised. This week [6] he thinks that Lay's partner in crime, Jeff Skilling, also blundered by the way he did testify. "The Skilling testimony -- designed to showcase the former Enron executive as a candid, honest and willing witness -- boomeranged like a Mike Tyson social call to Lennox Lewis," Seitel writes. What should other scandal-ridden corporate executives do if called before Congress? Seitel offers advice on the best way to weasel through the ordeal: don't act arrogant, don't pick fights with the media, and don't invoke the "Sergeant Schultz" defense of "I see nothing."
Links:
[1] http://dev.prwatch.org/users/13916/sheldon-rampton
[2] http://dev.prwatch.org/topics/public-relations/crisis-management
[3] http://dev.prwatch.org/topics/corporations
[4] http://www.addtoany.com/share_save?linkurl=http%3A%2F%2Fdev.prwatch.org%2Fspin%2F2002%2F02%2F1027%2Fskewering-skilling&linkname=The%20Skewering%20of%20Skilling
[5] http://www.odwyerpr.com/0204comm_seitel.htm
[6] http://www.odwyerpr.com/0212comm_seitel.htm