Wendell Potter's News Articles

Wendell Potter: How Corporate PR Works to Kill Health Care Reform

September 14th I addressed a gathering at the Center for American Progress in Washington, DC and delivered these remarks:

It is easy to think of efforts to influence lawmakers as the exclusive domain of K Street lobbyists. Much has been said and written about the millions of dollars the special interests are spending on lobbying activities and the hundreds of lobbyists who are at work as we speak trying to shape health care reform legislation. Very little by comparison has been written about the millions of dollars that special interests are spending on PR activities to accomplish the same goal and that are vital to successful lobbying efforts.

One of the reasons I left my job at CIGNA, where I headed corporate communications and was part of the Legal & Public Affairs division, was because I did not want to be involved in yet another PR and lobbying campaign to kill or gut reform. I finally came to question the ethics of what I had done and been a part of for nearly two decades to influence decision-making and bill writing on Capitol Hill.

Wendell Potter: Rally Against Wall Street's Health Care Takeover

Saturday, August 29 I had the good fortune to speak at a community rally for health care reform in a city park in downtown Portland, Oregon. It was a broad-based and diverse group with many signs and placards supporting the 'public option' being debated by Congress, and others calling for 'single payer' reform like that working effectively in other countries such as Canada. Here is what I said:

I would like to begin by apologizing to all of you for the role I played 15 years ago in cheating you out of a reformed health care system. Had it not been for greedy insurance companies and other special interests, and their army of lobbyists and spin-doctors like I used to be, we wouldn't be here today.

I'm ashamed that I let myself get caught up in deceitful and dishonest PR campaigns that worked so well, hundreds of thousands of our citizens have died, and millions of others have lost their homes and been forced into bankruptcy, so that a very few corporate executives and their Wall Street masters could become obscenely rich.

Wendell Potter Warns: Co-op Kool-Aid Is Bad for Your Health

I'm beginning to think that the Kool-Aid being served at meetings of the Senate Finance Committee's soon-to-be infamous Gang of Six is coming from either fantasy land or the health insurance industry.

For those of you who might not be following the sorry machinations of health care reform in the Senate Finance Committee, the Gang of Six is a group of three Democrats and three Republicans hand-picked by Committee Chair Max Baucus, who is one of the three Democrats. The gang meets often, supposedly drafting a bipartisan bill. In reality, if such a bill emerges, it will be a gift to the insurance industry because the gang includes some of the industry's best friends on Capitol Hill.

Is Obama Planning to Sign Congress' Health Care Reform Bill with Lipstick?

Over the coming weeks, Americans will find out whether the man they elected their president is just a great orator and politician or whether he is also a great leader.

Of the central features of candidate Barack Obama's health care proposal, he said one thing was essential -- a public insurance option to compete with the private insurance industry that is now dominated by a cartel of Wall Street-driven, for-profit behemoths. Another thing Obama said he would not support -- a requirement that all of us be forced by law to buy overpriced health coverage from private insurance companies.

Many of the people who voted for Obama did so because they believed his health care proposal was the best among the field of Democratic candidates and -- no contest here -- far better than the insurance industry-backed plans advocated by the Republicans.

Obama was not alone in calling for a public insurance option. So did Hillary Clinton, among others. About the only thing that distinguished Obama's plan from Clinton's, in fact, was his opposition to forcing all of us to buy health insurance. "Why should we force people to buy something they can't afford?" he asked repeatedly on the campaign trail.

After listening to the speeches he made in Montana and Arizona and to comments made by Health and Human Services Secretary Kathleen Sebelius and Obama's press secretary, Robert Gibbs, on the Sunday morning talk shows, I'm wondering what happened to the guy Americans elected.

Wendell Potter's CNN Editorial: How Insurance Firms Drive the Debate

NOTE: Wendell Potter, the former health insurance PR executive who is now Senior Fellow on Health Care with the Center for Media and Democracy, provided CNN with the follow editorial posted on their website.

(CNN) -- Having grown up in one of the most conservative and Republican places in the country -- East Tennessee -- I understand why many of the people who are showing up at town hall meetings this month are reacting, sometimes violently, when members of Congress try to explain the need for an expanded government role in our health care system.

I also have a lot of conservative friends, including one former co-worker who was laid off by CIGNA several years ago but who nonetheless worries about a "government takeover" of health care.

The most vocal folks at the town hall meetings seem to share the same ideology as my kinfolks in East Tennessee and my former CIGNA buddy: the less government involvement in our lives, the better.

That point couldn't have been made clearer than by the man standing in line to get free care at Remote Area Medical's recent health care "expedition" at the Wise County, Virginia, fairgrounds, who told a reporter he was dead set against President Obama's reform proposal.

Even though he didn't have health insurance, and could see the desperation in the faces of thousands of others all around him who were in similar straits, he was more worried about the possibility of having to pay more taxes than he was eager to make sure he and his neighbors wouldn't have to wait in line to get care provided by volunteer doctors in animal stalls.

An Open Letter to Nancy-Ann DeParle

  • Topics: Health
  • ATTN: Nancy-Ann DeParle, Director of the White House Office of Reform

    Dear Nancy-Ann,

    First, forgive me for being familiar, but we were introduced by our mutual friend, Scott Lucas, at a University of Tennessee Torchbearers' reunion in Knoxville about 25 years ago. I'm confident that neither of us could have imagined that we would be advocates for health care reform two and a half decades later.

    I am writing to invite you and, if their schedules permit, President Obama and Secretary Sebelius, to join me next week at a remarkable event in Los Angeles that I am confident you will never forget. I'm also confident it will inspire you to redouble your efforts, if that is possible, to make certain the President has the privilege of signing a meaningful and comprehensive health care reform bill later this year.

    President Obama and Congress: If You Missed Wise County, Join Me in L.A.


    During my recent interview with Bill Moyers, I explained that the sight of Americans being forced to wait in line for charity health care was one of the experiences that inspired me to leave my job as an insurance industry public relations executive.

    The insurance industry, its business allies and its shills in Congress are doing their best once again to scare us away from real health care reform, just as they did 15 years ago. Using the same tactics and language they did then, insurers and their cronies are warning us that America will be sliding down a slippery slope toward socialism if the federal government creates a public insurance option to compete with the cartel of huge for-profit companies that now dominate the health insurance industry.

    One of the false images they try to create in our minds is of long waits for needed care if our reformed health care system resembles in any way the systems of other developed countries in the world--systems that don't deny a single citizen access to affordable care, much less 50 million of them.

    Here is a real image, and a very scary one, that I wish those overpaid insurance executives and members of Congress could have witnessed before dawn a few days ago: a thousand men, women and children standing for hours, in the dark, in a line that seemed to be endless, waiting patiently for a chance -- a chance because the need is so great many are turned away -- to get much-needed care from a volunteer doctor.

    Wendell Potter to Congress: Go Ahead, Please Make Our Day

  • Topics: Health, Politics
  • Politico is reporting that Congressional Republicans want to force their colleagues in the House and Senate who vote for a public insurance option as part of health care reform to enroll in that public plan when it becomes available.

    I think Democrats ought to call their bluff and pledge to be the first to sign up. If they do, they will have to shove me out of line. I would love to have the option of enrolling in a public plan that offers a decent standard benefit package at a more affordable price. I am sick and tired of knowing that only 80 cents of every dollar I pay in premiums to my private insurer goes to pay doctors and hospitals for care they provide. (This figure is down from 95 cents in 1993 before the industry came to be dominated by a cartel of high for-profit insurance companies like the two I used to work for.) I am eager not to have to donate 20 cents of every premium dollar to cover my insurer's sales, marketing and underwriting expenses and to help make the CEO and the big institutional investors and Wall Street hedge fund managers even more obscenely rich than they already are, thanks to the inflated premiums we have to pay.

    The Ultimate Irony: Health Care Industry Adopts Big Tobacco's PR Tactics

    At first look, one might not think that the health insurance industry has much in common with the tobacco industry. After all, one sells a product that kills people and the other sells a product nominally aimed at putting people back together. But when it comes to deceitful public relations techniques, the health insurance industry has been learning well from Big Tobacco, which employed a panoply of shady but highly successful public relations tactics to fend off changes to its business for generations.

    One of the things I said in my testimony before the Senate Commerce Committee on June 24 is that the health insurance industry engages in duplicitous public relations campaigns to influence public opinion and the debate on health care reform. By that I mean there are campaigns they want you to you know about, and those they don't.

    When you hear insurance company executives talk about how much they support health care reform and can be counted on by the President and Congress to be there for them, that's the campaign they want you to be aware of. I call it their PR charm offensive.

    Why Do We Need Health Care Reform? Don't Ask George Will

    One of the things I hope to do with my post is to call out misleading statements and statistics, outright lies and illogical assertions by opponents of meaningful health care reform—and to rat out the front groups that insurers and other special interests are funding to kill reform or, failing that, shape it to their benefit.

    I'm starting with a biggie, conservative author and columnist George Will, who suggests in his June 28 column in The Washington Post that, because of the complexity and expense of reforming the American health care system, maybe we would be better off just leaving well enough alone.

    Well enough? For him, maybe. He's got a great gig at the Post and as a TV network pundit, and he has sold lots of books, so he probably doesn't have to worry, as most other Americans do, about being just one layoff away from joining the 50 million other men, women and children in the ranks of the uninsured. And even if the Post gave him a pink slip this afternoon, chances are he has stashed enough away that he can afford to shell out the nearly $13,000 that the average annual premium for decent family coverage costs these days (and that was in 2007).

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